Do you remember when the majority of yogurt out there was very sweet in flavor, or resembled dessert flavors like key lime pie or strawberry cheesecake? You would then stir the yogurt up with the syrup, and it would have a very liquid or soup like consistency. That was the traditional style yogurt that I grew up eating. Then it seems like magically overnight, Greek yogurt has suddenly taken over the yogurt market!
The first time I ever tried Greek yogurt was when I was in Greece several years ago. This was well before the popularity of Greek yogurt in the mainstream market in Canada and the US . I liked the taste and texture from the moment I first tried it, specifically the creaminess, thickness and richness of it. Every morning when I was in Greece, my morning breakfast would consist of Greek yogurt with honey and granola and it would satisfy my hunger until lunch time.
When I returned to Vancouver from Greece, I was on a mission to find traditional Greek yogurt just like the kind I had in Greece but it was hard to find it in a regular grocery store back then, unless I went to a Greek specialty food store.
Greek yogurt really gained a lot of popularity in the past 5-6 years or so. About 7 years ago, Greek yogurt accounted for just a fraction of all yogurt sales but now, it's around a 1.5 billion dollar industry and growing. I see Greek yogurt everywhere now. Even when I am having lunch with my colleagues at work, no one brings the old style yogurt to work. Instead, I see Oikos, Chobani, Fage and Greek Liberte yogurt on the lunchroom table and if someone brings something other than Greek yogurt, you hear, “Oh, that’s different…”
There are a lot of theories on why Greek yogurt is suddenly so popular now. A large part of it is what I’ve mentioned in previous posts. The awareness and importance of all natural and simple ingredients in our diet with less refined sugar and preservatives. Greek yogurt is also much more filling than regular yogurt, high in protein, low in carbohydrates and good for you. It almost seems like a more concentrated form of regular yogurt and I often compare it to eating a ripe avocado in terms of richness.
Another reason why I like Greek yogurt is that it is more versatile. In addition to eating it simply as a yogurt, I also use it as a substitute for sour cream or mayonnaise if I want to cut calories or eat healthier. For example, I sometimes use it as a sour cream substitute for my cabbage rolls and perogies. I also use it in spinach dip where I use less mayonnaise and sour cream and instead put Greek yogurt in the recipe. I can put it in tuna salad instead of mayo or in my mashed potatoes instead of butter and sour cream.
Chobani yogurt seems to be the most popular brand of Greek yogurt right now and although I do like it, my favorite brand is Fage yogurt.
I'm hoping that the next big thing from Greece that follows in the footsteps of their yogurt is traditional Greek feta cheese. It's not salty at all and absolutely delicious. I could eat a brick of it easily!
Left: Greek feta cheese from Greece is not salty so it's easy to eat this much feta in one dish |